[47], Qingdao Hisense TransTech Co Ltd was founded in October 1998, this subsidiary manufactures and markets electronics[48] for urban traffic, public transport and logistics. [39] It is also responsible for marketing Ligent Photonics Inc products in Asia. Eager to expand beyond consumer electronics, Hisense Group aimed to also become a regional leader in household appliances, computers and communications. It develops and markets security technology and intelligent traffic control products and their software. [Bell 2] The small factory's first product was a radio sold under the brand name Red Lantern, but the company later acquired the know-how to make TVs through a trial-production of black and white televisions ordered by the Shandong National Defense Office. [Bell 2], Color televisions were manufactured through the purchase of a production line from Matsushita,[Bell 2] the first of many such technology transfers from foreign firms Hisense has made in order to remain competitive. Q4. Hisense has been as an Official Team Supplier of Red Bull Racing. Hisense retails products under several brand names. Below are the top 8 most popular Chinese TV brands in the world. This is a list of television manufacturers, past and present.. Hisense manufactures white goods, televisions, set-top boxes, digital TV broadcasting equipment, laptops, mobile phones, wireless modules, wireless PC cards and optical components for the telecommunications and data communications industries. [35], Hisense Mobile Communications Technology Co Ltd was created in 2005, Hisense Mobile Communications Technology Co Ltd has its roots in the Hisense Mobile Communications Research Institute, an R&D team created in 2000. Hisense, a leading consumer electronics and appliance manufacturer of the world has launched 6 SKUs of its UHD and Smart televisions range in India. (Hint: Watch the video to find the answer), Correct Answer 4: FIFA World Cup, EUFA Euro Championship, Formula 1 and Australian Open. [Bell 3], The Hisense Group emerged in 1994[18] from a tumult started in 1992 by then-president Zhou Houjian or perhaps even by Li Dezhen, director of the Electronic Instrument Bureau of Qingdao. We’re new here. There are also 18 R&D centers located in Qingdao, Shenzhen, the United States, Germany, Israel, and more. [18] It operates an injection molding workshop in Nancun town, Qingdao. 1. Hisense has been associated with major sporting events such as _______________. Hisense is a leading TV brand in ____. Hisense has held the #5 TV share position globally* and the #1 TV share position in China for 13 consecutive years. Hisense TVs generally rival other leading manufacturers on colours, picture quality and overall viewing experience, and often come cheaper than a lot of other high-end models out there. Q4. Hisense has been associated with major sporting events such as _____. Hisense owns at least 14 manufacturing parks, worldwide,[35] and operates a number of production bases. 5. Amazon Looking Back at 2020 Quiz -Which of these sports events happened in 2020 with no audience in the stadiums? [62] It is the first stadium in the world to be named after a Chinese company. In March 2020 Hisense announced they had entered into a three-year agreement to be a major sponsor of the NRL, this deal spans the NRL Telstra Premiership, State of Origin and NRL TV. [Bell 4], Hisense Hungary Kft is a failed[33] subsidiary established in 2004[Bell 4] as a joint venture with Flextronics, it was located in Sárvár, Vas County, Hungary. [50] It is located in the Wuhu National High-tech and Industry Development Zone.[50]. [Bell 2]. Answer 1. [18] Qingdao No.2 Radio Factory was then quickly merged with other local electronics makers and began to manufacture televisions under the name Qingdao General Television Factory[Bell 2] in Shandong province. The company intends to disrupt the consumer electronics industry by challenging the competition and offering quality products at affordable prices. var head,newLine,el,title,link,ToC="",$(".toc-pro").prepend(ToC);function toc() {$(".table-of-contents ul").toggle();}. Hisense Optoelectronics Technology Co Ltd was created as a joint venture between Hisense, Ligent Photonics Inc, et al. Hisense makes TV under its brand name from 2013 and in 2015, it got the right to sell the TV sets o… [Bell 2], Television production in China was limited until 1979 when a Beijing meeting of the Ministry of Electronics called for greater development of the civil-use electronics industry. The company has built 54 overseas companies and utilizes 14 high-end international production facilities in Europe, Central America and South Africa. Sharp accused Hisense of damaging its brand equity by utilizing its trademarks on products it deemed to be "shoddily manufactured", including those that it believed to have violated U.S. safety standards for electromagnetic radiation, and deceptive advertising of their quality. A list is available here. Q3. The evolving economics of … [31] The company operates a plant in Huzhou, Zhejiang province, which manufactures washing machines and large capacity refrigerators. It operates a commercial air-con production facility in the Hisense Information Industrial Park. [15], In 2020, it introduced the world's first true 8K 10 bit HDR screen TV that is based on an AI-powered HDR algorithm and an image quality engine claiming 6.5T supercomputing power. It started out making radios in 1969. The company is a leading TV brand worldwide and a market leader in China, South Africa and Australia. [58], Nanjing Refrigerator Industrial Park is located in the Nanjing Xingang Economic and Technological Development Zone of Nanjing, Jiangsu, a refrigerator production base is situated in this industrial park. It designs, manufactures and markets its products, which include commercial and household central air-conditioning systems, in China. Hisense owns over 40 subsidiaries,[28] both in and outside China. [16], Hisense Group has more than 80,000 employees world-wide, as well as 14 industrial parks, some of which are located in Qingdao, Shunde, Huzhou, Czech Republic, South Africa and Mexico. [53], Hisense Information Industrial Park was created in 2001[54] and located in Qingdao, Shandong,[55] this industrial park is situated on 80 hectares of land. 18. Products manufactured include remote controls,[38] degaussing coils and injection molded parts. Hisense Air Conditioning Co Ltd is a subsidiary set up in the Hisense Pingdu Home Appliance Industrial Park in Pingdu, China, in 1996 to produce air-conditioners using frequency conversion air-conditioner technology purchased from Sanyo. Question 3:- Hisense Is A Leading TV Brand In … Learn how and when to remove these template messages, Learn how and when to remove this template message, "International Brand Management of Chinese Companies: Case Studies on the Chinese Household Appliances and Consumer Electronics Industry Entering US and Western European Markets", "Should I buy a Hisense TV? [Bell 4] Hisense Hungary Kft assembled TVs. Based at Shandong in China, the company is listed on the Shanghai stock exchange. (Hint: Watch the video to find the answer) Correct Answer 3: Australia, USA, Japan, South Africa and Mexico Hisense became the official partner of UEFA EURO 2016™. [46], Qingdao Hisense Real Estate Co Ltd was created in 1995, this subsidiary has more than 40 completed developments in Shandong province, including residential buildings, apartments, villas, townhouses, office buildings and large industrial parks. [18] This strategy prompted great outlays of capital on R&D and on the creation of industrial parks,[18] etc. 1. [40], Hisense South Africa Development Enterprise Pty Ltd is the company's first overseas subsidiary, this failed joint venture with South African bank NED[Bell 4] had a factory in South Africa that manufactured televisions and home-theater equipment. Striving to push the boundaries of innovation and working tirelessly on research and development, it is one of the world's leading television manufacturers and is also the leading TV brand in countries like Australia, USA, Japan, Mexico and South Africa. Hisense India’s vision is to become an aspirational premium brand offering top notch products and solutions which enhance consumer delight and make their life better. Hisense sponsored of the 2018 FIFA World Cup. Q4. [13] It has invented a type of transparent television in 2013. Question 2. While the company has struggled to get a clean foothold in the US market, generally Hisense TVs (which include Sharp-branded sets in the states) are good, quality TVs. [Bell 3] As of 2009, it has locations in Gwinnett, Suwanee, and unincorporated Gwinnett County, Georgia. [Bell 2] The Hisense Electrical Appliance Share Holding Company (now, Hisense Electrical Co Ltd) was publicly listed on the Shanghai Stock Exchange in April 1997. (Hint: Watch the video to find the answer) Answer 3: Australia, USA, Japan, South Africa and Mexico. [39] This joint venture sells in North America, Europe and the Middle East through a network of sales representatives and in Asia through Hisense Optoelectronics.[40]. 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