Talks about trends 2020 are now here and there, so we in Combin decided to take the liberty of forecasting the upcoming avenues of Instagram marketing. Running a poll or contest via your brand’s Instagram Stories is a good way to engage your audience. In summary, the key practical advice that can be provided to marketers is to avoid the solutions that were effective two or three years ago. Your business can use these trends to create a winning Instagram marketing strategy in the next year. Also, will the “authenticity bubble” pop in 2020? Brands have leveraged the Stories feature in a myriad of creative ways and will continue doing so. Add Your Link in Bio & Drive Traffic from Instagram. January 10, 2020 - 10 min. The launch of IGTV—Instagram's feature for posting vertical, long-form videos—in June 2018, further drove this trend. Verschuiving. Storytelling is Changing the Game on Social Media Platforms . Instagram Stories ads appear in between Stories on a user’s feed and can often be mistaken for native content. Here’s an example: Polls are another popular form of interactive content on Instagram that you can use. (You can thank TikTok for this shift – but more on that later). ADVERTISEMENT. ⠀ ⠀ For 2020, we expect to see the long-form Instagram captions trend grow, with influencers turning to their feed posts to create mini-blog entries for their audience. Ever since its launch in 2016, Instagram Stories has been an important part of Instagram marketing. This strategy saves you time and drives engagement as well. , A post shared by Spark AR (@sparkarcreators) on Nov 25, 2019 at 6:09pm PST. Meet Whirl—our light, fluffy, antioxidant-packed moisturizer that leaves skin feeling hydrated and looking plump, even, and as glowy as it gets ✨. Met zoveel functies, typen content, onderwerpen en stijlen is het moeilijk om te weten wat er nou ‘populair’ is op Instagram. Content Marketing. That is why these work much better than other types of ads that clearly stand out as sponsored or branded content. 2020 Instagram Influencer Marketing Tips. What are the top trends for Instagram in 2020? You can see this with both the rise in micro-blogging through captions and posting videos to IGTV instead of Youtube. You can type in your poll question and the answer options and post it to your Story. The brand gets a lot of influencer content, from these events. A post shared by Spark AR (@sparkarcreators) on Dec 27, 2019 at 9:04am PST. In the example below, the Cosmopolitan magazine uses the IGTV’s vertical video format to feature a hairstyling tutorial. This is a simple, yet effective, way to make your Instagram content interactive. And with the addition of filters, stickers, and other visual effects, Stories are now more engaging than ever before. Instagram micro-influencers charge between. But in a somewhat surprising development, Instagram announced at the end of 2019 that they were launching a new platform to connect creators with brands looking for sponsored Instagram content. Now is the age of doing influencer marketing at scale. This article has explored some of the most recent marketing trends utilized by Instagram. 4. Keep reading to find out: 2020 will see a big shift in visual content on Instagram, with posts moving away from carefully curated imagery towards more relatable and less-produced content (including video). Join 1 million+ others and subscribe to our weekly newsletter for the best Instagram tips & tricks! If you don’t adapt, you’ll surely be left behind. Here is a look at the top Instagram business and marketing trends for 2021. More Video Content. This cream is in it for the long run. It provides you with content based on your past likes and view history. When you want to explore new content on Instagram and find more accounts to follow, you go to the explore tab. In … As we have entered the last leg of 2020, it’s time to pay attention to what lies ahead of us. And what you can do with particles, like creating rain or fireflies: Fireflies, confetti, and rain are just some of the things you can create in AR when using particles in Spark AR Studio. Create “micro-blogs” about a topic related to your brand on your Instagram feed. The seven digital marketing trends I’ve identified for my top 2020 briefing are: Zero click searches will continue to rise; UX will continue to influence SEO Instagram is currently testing a new, better analytics platform which will help businesses grow when it is launched. If your business isn’t already using video marketing, you should get on board this year. And the best part is that creating a vertical video is as simple as holding your phone vertically and recording. For example, influencer Francis Lola posted this Story about a Revolve event, which reached her massive following of 331k people. Looking at advertising alone, these eMarketer predictions show how the duopoly of Facebook and Google dominate paid media investments online, although offline media buys remain important for many larger brands.alfred. Then came the era of influencer marketing. For one, it lets you interact with your audience in real-time and allows for two-way communication, rather than just one-way sharing of content. Due to the dynamic nature of Instagram marketing and the platform itself, it becomes difficult to gauge how it will evolve next. 2020 was a year of new developments at Instagram, with some interesting new Instagram statistics emerging along the way. For posts, you can add an image with a question and ask people to submit their answers in the comments. Some brands even take these influencers on all expenses paid trips. We’re going to be creating a lot more TikTok content in 2020, but when it comes to marketing your business and actually driving sales, Instagram is definitely the better (and more sophisticated) platform to focus on. 1. All part of our sale going on today! Dit is hét moment om je voor te bereiden op de Instagram trends van het jaar. Pretty pictures aren’t enough in 2020, followers want to both know and support what a brand stands for beyond its products. Over the years, Instagram has undergone radical changes. Taylor was named a LinkedIn Top Voice for social media marketing, and you can follow her on Instagram at @taylor.loren for more Instagram & TikTok tips! Now much more than a photo-sharing platform, Instagram has launched a ton of features to help businesses market and sell directly from the app. Less Is More. If the ad features just one product, mention the price and add a high-quality picture to get more clicks. This outfit is selling out fast! A post shared by isalis (@shopisalis) on Nov 29, 2019 at 2:21pm PST. Thanks to our phone cameras getting more advanced, it’s now incredibly easy to capture a high quality video from the palm of your hand, and consumers are enjoying seeing more authentic content over curated content. Whirl works hard to melt deep into skin so you feel soft and smooth for hours on end . Whirl is exclusive on blume.com, tap to shop or click the link in bio, A post shared by BLUME (@blume) on Dec 26, 2019 at 12:35pm PST. Trend 1. Always add calls-to-action in your Instagram Stories ads as they are what will direct the traffic to your website. For example, many videos are shot in the basements of parents’ homes, instead of in well-lit, Instagrammable living rooms. ), at the end of January on @latermedia’s account! Last year, I made a big shift to my personal Instagram @taylor.loren, and started sharing more meaningful posts about my life in the captions. In the coming year, you or someone else may be looking to see an updated list. Spark AR recently released new features that include target tracking and particles, making it possible to bring 3D effects to life through Instagram Stories. For example, Marc Jacobs used this strategy to promote the launch of their new perfume, “Daisy.” The brand devised the hashtag “#mjdaisy” for the campaign and collaborated with several influencers to promote the hashtag. Thanks to our friends at Later, we’ve got you covered! You are here: 1,987 Uncategorized. ✨ According to some serious data-mining from our friends @fohr.co, the average caption length has more than doubled since 2016. 1. Let’s face it: Instagram Live is no longer trending, and it’s likely not worth the extra effort and stress that comes with running a live broadcast, where anything can happen. Over the years, Instagram has undergone radical changes. Share 2. So, why are feed posts so important to Instagram? This is still cheaper than the thousands of dollars that brands spend on traditional advertising. Whether you want to showcase your products, run a contest/challenge, or show a tutorial, vertical videos can be used for everything. As of January 2020, Instagram has more than 1 billion active monthly users, with more than 100 million photos and videos uploaded per day. Link in bio for the story! However, now they have made it much easier to search for new content by adding categories. Here are some trends that will rule the influencer marketing industry in 2020: 1. December 12, 2020. Due to the versatility of Instagram Stories, it has become an important aspect of any marketer’s Instagram marketing strategy. Wat zijn de Instagram-trends van nu? A few months ago, we wrote a blog post about how TikTok’s video editor is the perfect app for editing Instagram Stories. So what? It took a while, but now people are actually spending time watching IGTV videos, and creators are starting to invest more in providing more value for their followers on Instagram instead of trying to drive traffic outside of the app. 2020 is set to be a monumental year for Instagram, with the platform turning 10 years old later this year. Instagram Influencer Marketing Trends That Will Dominate in 2020. Most Valuable Instagram Marketing Trends for 2020. This is still cheaper than the thousands of dollars that brands spend on traditional advertising. Digitale marketing is voortdurend in beweging en de bovenstaande tactieken en ideeën zullen in 2020 vermoedelijk grote veranderingen met zich meebrengen. Instagram trends voor 2020, hier zijn ze! Visit our blog post at the link in bio. Read on to discover the digital marketing trends to be ready for in 2020. You can have 20 followers, create one video, and get over 1 million views and thousands of followers (it happened to me last week!). Instagram officially launched on October 6, 2010, and a million people had created accounts by December of that year. In this handbook, we look into the key 15 trends that will present both challenges and opportunities for digital marketers in 2020 and beyond. Instagram is all about sharing curated content, so you don’t really need to create fresh content every single time. In carousel ads, you can add 3 images or videos in one ad. With the addition of Instagram stories, brands found another way to market on Instagram. The Top 10 B2B Marketing Strategy Trends Of 2020. It’s a new decade, and Instagram is no longer just a social platform, but also an economic engine for small and big brands alike. This was one of the best things I did in 2019, as it allowed me to create a real community with my Instagram friends and connect on a deeper level, while my following grew too. The more responses you get, the better it is for you. Following are some trends that will drive the Instagram shopping options in 2020: Purchase Links in Instagram Stories In 2017, Instagram launched a feature that allowed adding links to Stories. In a good way. It is 2020 now and currently, and you’re going through an article about the eight essential digital marketing skills for 2020. Dash Hudson used our trusty Boards tool to segment the top Instagram marketing trends of 2020 and find out how different industries approached their content strategies in the last six months. So we could see an increase in using AR for e-commerce in 2020, too. By Ryma Chikhoune on December 20, 2020 You can use live videos to host a Q&A session with your audience where you can answer their queries. Things are changing for Instagram. Be smart with your text placement and keep it in a place that draws attention away from the word “sponsored” at the top. This is another added benefit of removing likes, which makes it more difficult for brands to find influencers they want to work with as they can’t quickly see what their engagement rate is. 1. Focus bedrijven ook naar stories. And in 2020, our feeds will be filled with an average caption length of 405 characters — which averages out to about 65-70 words. The most recent addition, IGTV, provided the option to post long-form vertical videos. Pierre-Loïc Assayag of Traackr Shares Standout Influencer Marketing Trends of 2020 The executive says COVID-19 accelerated trends that were already under way. Tijdelijke content is slechts voor een korte periode beschikbaar en … Following are some of the numerous ways in which you can leverage Stories for your Instagram marketing: A lot of brands use Instagram Stories to promote their deals, giveaways, contests or just to feature display or short-form video ads. Pin. How does the Instagram algorithm actually work? Like most Instagram marketing trends, the teens are behind this one, favoring minimal edits to photos that produce a more organic, authentic look. We will continue to see more video content on Instagram, because video on Instagram is really, really effective at increasing your reach thanks to how it performs on the explore page. Kortom: 2020 wordt een interessant jaar voor Instagram en voorlopig hoeven we niet bang te zijn dat dit grote avontuur ophoudt. Watch the full video . In 2019, 90 percent of marketers maintained or increased their investment in influencer marketing. But beyond benefits, it’s also genuine, and as a marketer in 2020, your brand voice and caption copy will be more important than ever. Instagram has more than 1 billion monthly active users, 500+ million of which check the platform every single day (Statista). Due to the dynamic nature of Instagram marketing and the platform itself, it becomes difficult to gauge how it will evolve next. Influencer marketing is much cheaper than running traditional ad campaigns. Come inside our West Hollywood studio, which was our first ever West Coast studio back in 2012, courtesy of Senior instructor Chris P. (@chrisvpipkinsc)! The first ever Instagram post actually came a few months earlier. Here Are Some Of The Best Influencer Marketing Trends To Follow In 2020 01. This means that whether you’re a business owner, marketer, or influencer, you need to be on Instagram. Today, on December 11th, our webinar host Anna together with a guest speaker Johannes Kanter will reveal the newest Instagram marketing trends of 2020. LinkedIn lags in adoption but delivers in lead generation, successfully generating leads for 44% of respondents (second only to Facebook at 56%). ... Let's dive into my top five predictions for influencer marketing in 2020: 1. Here are some other ideas of how you can leverage this trend and use Instagram live for your business. This also provides an excellent opportunity to understand customer concerns and get valuable customer insights. I know this is a post about Instagram marketing trends, but you really can’t talk about Instagram in 2020 without talking about TikTok. When it comes to gearing up for 2021, especially with Instagram marketing, there are two things that all marketers should take advantage of: SEO and Reels. This will help drive more sales. script.async = true; Just like live videos, other forms of interactive content are also trending on Instagram. Earlier, Instagram marketing used to be limited to branded posts and content. Niels Tukker ziet de verschillende social media platforms terrein aan elkaar verliezen: … Instagram provides a lot of options for making your content interactive and engaging. Facebook’s strategy to compete with TikTok is to first win in markets where TikTok isn’t popular yet, like Mexico and Brazil. One of the most fun Instagram marketing trends to come out of 2019 was the explosion of AR filters! In August, Instagram opened up the Spark AR program to everyone, allowing artists and brands to create AR effects (aka stories filters) for the masses. In fact, there are Instagram accounts dedicated just for that. ☀️, A post shared by SoulCycle (@soulcycle) on Oct 27, 2019 at 3:28pm PDT. But the visual platform has a dynamic aesthetic and the graphic design trends used on Instagram … But once you’ve gotten the hang of it – the skyrocketing profits and brand recognition are worthwhile. We’ve already seen brands adopt this look, which is good news for Instagram marketers everywhere who don’t want to spend hours editing their photos to perfection. Here are some best practices for creating and running Instagram Stories ads that work. Despite this, the @u.s.forestservice is recommending to exempt Alaska’s Tongass National Forest from the Rule, which would open up this pristine landscape to logging, road-building and other development. Hiermee is voice research een van de grootste trends in online marketing in 2020. The platform has evolved from a chronological visual news feed to having live streaming and IGTV. For example, if you like to watch cute animal pictures and videos then you might see a category called “animals” on your explore tab. Get the insights you know and love from the Instagram app, plus additional analytics for calculating engagement rates, best times to post, and more. Be the first to know about the latest Instagram trends. Instagram Updates 2020 - How Will Marketing Change? Instagram is currently testing hiding likes on accounts all around the world, and many countries like Canada and Australia haven’t had public like counts for months. How to Create Captivating Visuals, Grow Your Following, and Drive Engagement on Instagram. 2019 was definitely the year of the Instagram caption, as creators and brands tapped into the power of the written word to engage and connect with their followers. On June 2, Instagram feeds were checkered with black squares in support of Blackout Tuesday. Due to the sheer intensity of competition among social media platforms and the race to get more users, Instagram will continue to evolve. Instagram isn’t going anywhere. You’ll get to be creative and re-think your feed by having the flexibility to post more content, with less restrictions, and see how your audience responds to it. In November 2020, it was officially announced that Instagram would become more search-friendly. One benefit of building social media communities is the fact that they help with word-of-mouth marketing, which is another big social media marketing trend for 2020. Go live during a brand event and make your Instagram followers a part of the experience, even if it is from a distance. I’ve talked about the trends that will be growing this year, but I think it’s worth noting a couple trends that are at risk of becoming passe. February 21, 2020 . After all, Digital Darwinism is an unforgiving reality. Their followers can then click on the shopping tag, and purchase the product without ever leaving the Instagram app: Both of these features are still in a closed beta, with only a handful of brands in the US, but you can definitely expect to see Instagram Checkout and Shopping from Creators rolled out to more brands, if not everyone, in 2020. Bereiden op de Instagram trends van het jaar any brand ’ s important for to! Their investment in influencer marketing industry in 2020 simple, yet effective, way to get your customers engage! 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