(Guy in car) *Plays sicko mode* (Worker) So the Travis Scott Burger (Guy in car) The guy from fortnite that got his own burger yes Is McDonald’s losing relevance among younger audiences? It will be the first time in 30 years that … The event video has reached almost 100 million views on Youtube. I don’t know about you, but I think Cactus Jack could sell water to a whale…Straight up! These jokes focus on the look of the burger and the potential buyers of the "Cactus Jack," particularly young white boys in Supreme clothing. So, the bar was low— I just wanted to eat. On September 8th, McDonalds released a limited-time meal in collaboration with the highly-acclaimed rapper, Travis Scott. On a scale of one to 10, I’d give the Travis Scott burger a solid seven. US NEWS. What is the Travis Scott meal at McDonald’s? Frankly, I thought the T-shirt logo was cooler than the burger.Â. While the bacon wasn’t “crispy,” as the McDonald’s website promised, it still added an extra flavor that was certainly welcome. Travis Scott Burger refers to a series of memes and jokes about the "Travis Scott Meal" (also referred to as the "Cactus Jack meal"), a promotion by the fast-food restaurant McDonald's endorsed by rapper Travis Scott. He also drapes thousands of McDonald’s employees in his merch. Further, customers will also get a barbeque sauce to dip. The Travis Scott was a pleasant surprise for a McDonald’s burger, with much more than the common two-bite cheeseburger. Next to an over glorified, silver platter style photo of the burger, the description continues, “We recommend getting the whole Travis Scott Meal, because honestly… it slaps.” McDonald’s, we applaud your creativity, but could you be more cringe?Â. Shortly after the conclusion of the Astroworld tour, Travis Scott announced that he was going to have another performance, this time on the popular videogame Fortnite. The Travis Scott Burger is a Quarter Pounder with Cheese, done "Travis Style" which includes all of his favorite toppings; two slices of cheese, bacon, lettuce, pickles, and onions on a sesame bun. The question still remains: out of all the famous celebrities, why Travis Scott? He followed this album success with the Astroworld tour, grossing over $50 million with an immersive concert experience replicating the fantastical amusement park depicted in the album art. Named after the artist, the meal consists of a quarter-pounder with the addition of bacon and lettuce. After trying the burger, it was nothing special. The official vote: 5.5. For Scott, he gets to put a physical promotion in over 13,000 McDonald’s stores, becoming even more of a household name. Alexandra Feller’s take: It seems like just a burger…, Disclaimer, I went into the taste test really hungry. However, it wasn’t necessarily good. The meal will also be served with medium fries and a cold drink along with the beef burger. Are you wondering, “What is the Travis Scott burger”? As someone who doesn’t like onions, lettuce, ketchup, mustard, or American cheese, I was pessimistic going into the Travis Scott burger experience. )” The Review can neither confirm nor deny that Mr. McDonald wrote this description, but we prefer to read it in his clown voice. So, staff members Alexandra Feller, Emma Olson and Emma Inge decided to taste test it at our local McMinnville McDonalds while listening to “Goosebumps” by Travis Scott on repeat. I like the occasional hamburger, but they are not … Please check your email for further instructions. The fortnite guy that got a burger. At the end of the day, though, it is just a fast food hamburger. Today I show you how to make McDonald's Travis Scott Burger. The Travis Scott McDonald’s meal deal comprises a Quarter Pounder with cheese, bacon and lettuce, fries with BBQ sauce and a Sprite. His relationship with makeup icon Kylie Jenner provided consistent buzz around his name. The meal was trending on Twitter days before the launch and memes on the burger flooded timelines and newsfeeds everywhere. The Travis Scott Burger is trending on TikTok with over 49.7 million views, and The Linfield Review staffers couldn’t help themselves from seeing what all the hype is about. His iconic ad-libs are heard throughout the commercial, which includes his signature Travis Scott action figure. After all, the Travis Scott burger definitely caught our attention. They are a … We called 66 McDonald’s to learn how Scott’s new collab with the fast food icon is going over. Or is it sold out at your local store? The fast food chain have a full meal that includes the burger, fries and a sprite and lets not forget the bbq dip. Rapper Travis Scott loves Mickey D’s so much that the fast food restaurant is naming a burger in his honor. We tried it, and it didn't sit well. However, it wasn’t necessarily. Sign up to receive our top weekly stories. December 14LUP: Slowly but surely pushing for more LGBT+ support on campus, December 10Linfield becomes Oregon’s first college with honor society for first-gen students, December 4“Bly Manor” is the weird cousin of “Hill House”, The student news site of Linfield University, Emma Olson, Emma Inge, and Alexandra FellerOctober 11, 2020. They needed a new supplier. If you want a picture to show with your comment, go get a gravatar. The new meal has taken the internet and McDonald’s storefronts by storm. All of the merch has Cactus Jack (his record label and brand) branding on it. This is the official recipe that is used by all McDonald's stores across the globe. So, the bar was low— I just wanted to eat. As Scott’s value as a brand rises, his influence could seemingly sell anything. So busy that many franchisees of McDonald’s locations can’t keep up with the demand. Travis Scott will debut his own McDonald's meal on Tuesday at restaurants across the United States.. I was pleasantly surprised to discover that the Travis Scott burger actually tasted pretty good.Â. “Nah, it’s also got shredded lettuce and crispy bacon because that’s how Cactus Jack likes it (straight up!). Originally, I had the burger rated as a 7, but after the meal I reconsidered. I like the occasional hamburger, but they are not really my go to (more of a veggie burger kind of gal). A character of Scott appeared on the Fortnite map and towered over the players, performing several songs complete with special effects, a miniature Astroworld planet boasting speakers, colorful explosions, and millions of players dancing along to the songs in-game. No worries! One Response to “The Travis Scott burger: overhyped, underwhelming, but not that bad”. Travis Scott Getty Images “No doubt, Cactus Jack sent you…A LOT of you. It was just a regular burger with the hype of Travis Scott’s name attached to it. It’s all a multi million dollar misinformation campaign. On a scale of one to 10, I’d give the Travis Scott burger a solid seven. Along with the burger, diners enjoy an order of medium fries, a side of barbeque sauce, and a large cup of Sprite. However, actually eating the burger was another story. The Travis Scott burger is a Quarter Pounder with Cheese, three pieces of bacon, and crisp lettuce. Employees were given Travis merch to wear while working, which generated even more hype for his merch line when it dropped. The concert generated over 12 million viewers in-game, along with 20+ million watching videogame streamers at the event. McDonald’s and rap artist Travis Scott have recently collaborated to create “The Travis Scott” meal. If he calls himself Cactus Jack, shouldn’t he be partnering with Jack in the Box? Is the Travis Scott burger not available in your country? The meal also comes with medium fries, a side of barbeque sauce, and a medium Sprite. McDonald’s gets more popular with teens and 20-somethings while also having the walk around with Travis Scott merch adorned with the Golden Arches. Olson, opinions editor at The Review, piqued our interests when she read the description of the burger assumingly written by Ronald McDonald himself.Â. In McDonald’s first celebrity menu collaboration since Michael Jordan, the fast-food giant ‘created’ a new meal with Travis. The what? I think it’s a sham. On the day of the launch, Travis Scott showed up at a California McDonald’s location and went on Instagram live to promote the special. So, with the inertia Scott had going for him after the Fortnite event, he turns to a collaboration with McDonald’s and continues staying relevant. In an interview with Business Insider, the head of McDonald’s National Advertising Fund said, “It was worth the risk [to partner with Scott] for McDonald’s to stay culturally relevant… The chain knew how excited restaurant employees would be about the deal.”, This sends an interesting message about McDonalds’ popularity. Travis Scott and McDonald’s have partnered on what may be one of the most complete and compelling marketing campaigns of 2020. Make it for yourself at home in a couple minutes. LUP: Slowly but surely pushing for more LGBT+ support on campus, Linfield becomes Oregon’s first college with honor society for first-gen students, “Bly Manor” is the weird cousin of “Hill House”, Layton on However, after the first bite, I was pleasantly surprised. Alexandra Feller’s take: It seems like just a burger… Disclaimer, I went into the taste test really hungry. Scott has been in the public eye for years. Although I like almost any type of food, after reading the amenities included in the burger, I was convinced that it was going to be a gut bomb.Â. I have a theory about the Travis Scott burger. The video shows Scott surrounded by hundreds of fans cheering and yelling while waiting in line to get their hands on the coveted burger. … I think, with all the toppings on the burger, there was enough going on to mask the ingredients I don’t like. Enjoy! The Travis Scott Fortnite Burger is one of the most popular items on the McDonald's menu right now. The Travis Scott meal will consist of a beef burger, medium fries and Sprite. His aesthetic and branding has been proven time and time again to be recognizable, marketable, and appeal heavily to the target audience. This includes a burger with lettuce and bacon, fries with BBQ sauce, and what Travis calls “My Sprite”. The new Travis Scott meal at McDonald’s is here and is causing quite the stir online. You can unsubscribe at any time. The toppings fell out immediately, and my Travis Scott burger was soon missing pickles and the majority of its lettuce. We promise not to spam you. “Seem like a standard Quarter Pounder with Cheese? The Travis Scott burger has become a huge hit among the fans on the rapper. Rapper Travis Scott is the first since Michael Jordan to have a meal named after him at McDonald's. Scott’s branding covers every inch of this promotion. According to McDonald’s employees, they have sold “quite a lot” of Travis Scott meals and they have been quite busy. The Travis Scott Meal isn’t actually a new addition to the menu, but is instead Travis’ order of choice – reportedly made up of a quarter pounder with cheese, bacon and lettuce. Official newsletter of The Innovation Take a look, 52-yr Old Strategy Framework To Help Achieve Writing Success, Philip Morris: How Virginia Slims Targeted Women to Sell Cigarettes, The immersive retail experience is getting in the way of the purchase, How Morality Influences Consumers’ Personal Choice, Tips to Avoid being Scammed by Fake Offers on Black Friday, Inside vs. Outside Sales: The Rise of Remote Selling, Why Age Is Just A Number, Especially When It Comes to Influence. . The meal does not contain anything new to McDonald’s menu. The burger was good enough that I would maybe consider getting it again. The Travis Scott burger was better than expected. There was a nice division of flavors between the burger and bacon, the tang of the pickles, mustard and ketchup and the texture change with the lettuce and tomato. However, Scott’s music is so well-known that his influence transcends demographics with fans of pop, electronic, and R&B listening to his cuts. We were just disappointed that it doesn’t include a toy. Plus, McDonald’s has been trending downward since 2013, so this is a crucial opportunity to engage the younger customers who can generate revenue for years down the road. Scott already has a Nike line, a cereal, a videogame concert, and a McDonald’s collaboration under his belt, only time will tell what is next for Cactus Jack. Moreover, the burger has pickles, onions, shredded lettuce and has mustard and ketchup. From the description, we can tell that McDonald’s is trying to target their younger audiences, but their attempts to be relatable do not translate. Travis Scott Can Turn a Burger Order Into a Grail. Picking up the burger for the initial bite didn’t change my mind. Emma Inge’s take: The burger that sorta lives up to the hype.Â, After not going to McDonald’s for several years, I was definitely sceptical on the quality of the burger. This collaboration is mutually beneficial and could potentially open the door for more ambitious celebrity collaborations in the future. Along with the meal, Scott and McDonald’s collaborated on a merch line consisting of over 100!!! The messaging, brand positioning, and virality of this campaign set it aside from the masses. News of the Travis Scott burger came out at the beginning of September and the internet immediately started buzzing. Travis Scott and McDonald’s have partnered on what may be one of the most complete and compelling marketing campaigns of 2020. We recommend getting the whole Travis Scott Meal, because honestly…it slaps.” -mcdonalds.com. The burger contains 2 slices of melted cheese, ketchup, mustard, pickles, onions and shredded lettuce. Celebrities endorse countless products every day, so what makes it unique? Worker) Hello, what can I get you? The video was live-streamed to over 250K people and generated online buzz that continues even a week after its release. October 11th, 2020 7:35 pm. Even McDonald’s official website appeals to Travis fans. “It’s lit!” yells a Travis Scott action figure at the end of a McDonald’s commercial. The burger was good enough that I would maybe consider getting it again. I decided it would be fun to go get the burger and do a little review of it. This recipe tastes identical to the one sold at McDonald's. While McDonald’s and Scott produced a TV commercial for the promotion, a majority of its traction was built online with Scott’s core fans. the head of McDonald’s National Advertising Fund said, “It was worth the risk [to partner with Scott] for McDonald’s to stay culturally relevant… The chain knew how excited restaurant employees would be about the deal.”, At the end of the day, though, it is just a fast food hamburger. The beef didn’t have the rubbery texture one usually expects from a McDonald’s burger. items, all of which have sold out within 24 hours. Travis Scott Meal: How the McDonald’s burger collaboration spawned a TikTok meme – and if the deal could come to the UK The ‘Travis Scott Meal’ is … The meal is made to replicate his order with menu items that are already available. The Travis Scott Burger is a ¼ lb beef burger. This Halloween, some costumes should be left on the racks, A word from Camille Botello, the reporter behind the sexual assault series, Pass/fail grading system should be reinstated until pandemic is over, It’s time to make the switch to Indigenous Peoples Day, Kardashians surrender their reality television throne, Linfield’s new mask policy might negatively impact students, © 2020 • Advertise • FLEX WordPress Theme by SNO • Log in. While this was something I personally appreciated, those who enjoy condiments might be disappointed. Travis Scott, a.k.a. Are you wondering, “Will the meal have a Travis … On the surface, this promotion seems like nothing special to many. The 29-year-old Houston rapper has collaborated with the fast-food giant for a … For just $6, the Cactus Jack — also Scott’s nickname and record label — is comprised of a Quarter Pounder with cheese, sizzling bacon and crisp lettuce, medium fries … The meal contains Scott’s ‘personal’ order Quarter Pounder with fries and Sprite. Nah, it’s also got shredded lettuce and crispy bacon because that’s how Cactus Jack likes it (straight up! The Travis Scott was a pleasant surprise for a McDonald’s burger, with much more than the common two-bite cheeseburger. Grammy-nominee Travis Scott is a US-based rapper, singer and record producer. McDonald’s launched a meal collaboration with rapper Travis Scott on September 8 and it’s been a viral success ever since. The Travis Burger is a ¼ lb beef burger with two slices of melted cheese. As a lot of you know Travis Scott and McDonalds came out with a new collaborative meal together just yesterday. By Cam Wol f. September 9, 2020. The release of his highly anticipated album “Astroworld” was well accepted and receive high praise. The Travis Scott Meal contains three of Travis Scott’s favourite items from the menu for just $6 (£4.65). With all of the meat processing plant closures, they had to look elsewhere to get their precious beef for the ever so hungry American. Emma Olson’s take: The burger is greater than the sum of its parts. Travis Scott continues to grow himself as more than just an artist by making himself someone who can be easily marketed and easily turn a profit for the company. McDonalds has been hurting for a new supply of beef due to the Covid 19 pandemic. His music appeals to both rap fans and pop music fans. Here’s what we had to say about it. News of the Travis Scott burger came out … Maybe messages about health risks associated with fast food have motivated young people to find healthier alternatives, thus bringing the end of an era to America’s favorite fast food chain.Â, No, McDonald’s will always find a way to reel and hook impressionable audiences– it is wishful thinking to say the chain is going out of style.Â. In essence, The Travis Scott Burger is a quarter pounder containing 100% fresh beef burger, containing two slices of melted cheese, sauces (mustard & ketchup), pickles, onions and shredded lettuce. The fast food emporium has teamed up with Texan rapper Travis Scott … Nice article…I better get me one of these travis Scott burgers. If you didn’t know already, Rapper Travis Scott is a pretty big fan of McDonald’s, and he’s collaborated with the fast-food chain to bring out his own burger meal, inspired by his go-to order. Scott’s fan base is described as “Teens and 20-somethings”, typical for a rap artist. 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